TRUTH OR DARE? New Fragrance By Madonna

'Darkness and light, innocence and deceit. Truth or Dare by Madonna embraces both sides of our true nature. This new fragrance for women is contemporary and sexy with an irresistibly daring edge.'

The wait is over! The first ever scent to be launched by Madonna is finally available to buy exclusively at Selfridges. Coty says about the fragrance - Truth or Dare by Madonna is a fragrance that dares us to embrace the duality of our true nature. Darkness and light, innocence and deceit. It represents the dual forces that coexist within all of us. The dichotomy of Truth or Dare by Madonna is apparent in the packaging, balancing purity and provocation. Both the white of the bottle and the logo represent truth and spirituality, while the unexpected beading detail gives the classic bottle a raw edginess. Truth or Dare stands defiantly between dark and light, marrying elegance and sophistication with a touch of edginess. The unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a timeless yet modern scent. Madonna says, “My oldest memory of my mother is her perfume. She always smelled like Gardenias and Tuberose. I wanted to recreate this scent, but with something fresh and new as well. Something honest, yet daring. Hence the name Truth or Dare.”

Top Notes include: Rich Gardenia, Creamy Tuberose & .Dewy Neroli

Mid Notes include: Carnal Jasmine, Benzoin Tears & White Lily Petals

Base Notes include: Vanilla Absolute, Caramelized Amber & Sensual Musk Aura

Madonna stars in the provocative new advert for Truth or Dare, featuring the new single, Girls Gone Wild, from her number one selling album, MDNA. Her own timeless purity and provocation encapsulates the feel of the new Eau de Parfum. Experience both sides of Truth or Dare for yourself by watching the TV advert below.

Collection Includes:

30ml / 1.0 fl oz Eau de Parfum - £25

50ml / 1.7 fl oz Eau de Parfum - £32

75ml / 2.5 fl oz Eau de Parfum - £42

200ml / 6.7 fl oz Shower Gel - £14

Truth or Dare – 30ml - £25

The long-awaited Truth or Dare fragrance by Madonna is a contemporary and sexy reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive notes of wood and musk create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as vanilla and caramelised amber ensures the scent stands out from traditional floral fragrances and gives it a contemporary edge.

*Receive a Truth or Dare T-shirt with any fragrance purchase of 50ml or above in stores now. One gift per customer, subject to availability.

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